Whether you’ve recently invested in a Laundromat or have been running your business for many years, we know that you’re always looking for ways to stand out against the competition. Today, almost 72% of a business’s marketing budget goes toward its digital marketing channels. With this in mind, growing your Laundromat’s online presence is a crucial factor in the success of your business! Accomplish a significant online presence, purchase quality vended laundry equipment, establish a clean and inviting Laundromat, and service partners that can help you accomplish business goals through equipment maintenance and support.
At Metropolitan Laundry Machinery Sales, Inc., we want your business to succeed, whether you just started or established your Laundromat business years ago. Below, we’ve listed our top tips and advice for helping you grow your Laundromat’s online presence, what laundry equipment you should purchase for your business, and how to team up with a trusted Laundromat service partner who can get you incredible results.
Online Marketing Tips and Advice for Laundromats
Build a Website
Owning a website for your business is critical if you want to put most of your focus into online marketing. A website allows you to show customers how you started, what services you provide, what others are saying about your Laundromat, and what they can expect when walking through your doors. You can easily link to your social channels and showcase more detailed information about what your social followers are already seeing. For example, on our website, we directly link to our Twitter, Facebook, Instagram, and LinkedIn social channels to provide an easy way for customers to connect with us. A website will also support your search engine optimization (SEO) efforts, allowing your business to be recognized easily through Google search results. This means that your business will be one of the first results when people search for Laundromats near them!
Engage on Social Media
If you’re looking for ways to connect with your target audience directly, Facebook, Instagram, and Twitter are all free platforms that can quickly help you establish that connection. You can set up promotions and events through these social channels to spread the word about your business while keeping people engaged. Although setting up these accounts is easy, you or someone on your team must have time to keep up with regular engagement and postings to keep your accounts active and engaging to be genuinely effective. You’ll want to post at least once or twice a week and review your pages daily to respond to customer comments.
Once you feel that you’re making an impact on your social channels, you can try paid advertisements to spread the word to more people within your target audience. Almost any social channel has an advertising tool that allows you to target specific audiences and locations. Facebook is a great first channel to try this on due to its popularity and its cost-effectiveness in boosting an existing post to your chosen audience. Paid advertising is highly cost-effective compared to print advertising and can get your business better results.
Get Your Laundromat on Online Maps
Google and Apple Maps is your business’s best friend when it comes to getting your business on the map. Each map can help potential customers find your location with a simple “Laundromats near me” search. To register your Laundromat business with Google and Apple Maps, you can click here for more information.
Your customers will also have the opportunity to rate your business, allowing you to get feedback and showcase to other customers that you have excellent laundry equipment and services with more 5-star ratings!
Set up an Email Marketing Campaign
Email marketing is a great way to engage with your customers directly. You can share deals that are going on within your Laundromat business and any updates that they need to know, and you can also encourage them to leave reviews through social channels or by emailing you directly. By segmenting your email audience, you can speak directly to specific customers at the right time. Send emails to those that have weekly engagement with your Laundromat, and email those that haven’t engaged with your business in some time to get them back through the door. Email is an excellent way to stay engaged with your customers directly!
Encourage Online Reviews
A recent study from TrueList showed that as many as 89% of all customers today read reviews to determine what they can expect before purchasing or using a service. It also helps them determine what businesses they’ll support and which ones they’ll avoid. If you know your Laundromat offers incredible service and high-quality vended laundry equipment, you’ll want to encourage your customers to spread the word about your business as much as possible!
Keep Your Customers Happy Once They’re Through the Door
High-Quality Vended Laundry Equipment
If you’re just starting your Laundromat business journey or your business has been around for years, you know that high-quality vended laundry equipment is key to your business’s success. By providing trusted and quality machines, your customers know they’re getting the best wash and dry service for the price, and you’ll see that you can rely on your machines to get the job done right.
At Metropolitan Laundry Machinery Sales Inc., we offer vended laundry equipment from the Alliance Laundry Systems brands Huebsch and Speed Queen, providing the industry’s best-in-class and utility-saving laundry brands. Finding the machines with the right payment systems is also key to your business’s success. We offer excellent coin laundry equipment and other card payment systems that you can learn more about here.
Work With Trusted Laundromat Service Partners
When purchasing the vended laundry equipment for your Laundromat business, it’s important to buy from a Laundromat service partner who will assist you with every step. You’ll want to work with a business that offers reliable and efficient commercial laundry equipment services and highly skilled experts in servicing a wide range of machines. At Metropolitan Laundry Machinery Sales Inc., we’ve serviced laundry equipment for over 50 years! We’re here for Laundromat owners long after they purchase equipment, working with people like you to create a thriving laundry business.
Why Metropolitan Laundry Machinery Sales Inc.?
Our service departments are available for constant contact support, so you can rest assured if any issues arise, our commercial laundry equipment experts will have your machines back up and running in no time. We provide fast, accurate, and reliable service that you can rely on when needed. By following the above guide to increasing your online marketing and using only high-quality vended laundry equipment in your Laundromat, you’ll see results that can grow you closer to your customers and the community.